How to Create a High-Converting Lead Magnet

Learn the characteristics of a high-converting lead magnet and how to create one your audience can't wait to download

Know you need a lead magnet to grow your business but have no idea how to create one that your audience will love?

Then this course is for you.

Just in case you don't know what a lead magnet is... it is an irresistible free resource that you give away in exchange for a potential client’s email address to go on your email list. It's also known as an opt-in freebie, opt-in incentive and a few other similar names.

And if you've been in the online space for more than 5 seconds, you'll know that building your email list is vital to the success of your business.

But gone are the days when you can just throw up a form on your website and ask people to sign up to your newsletter!


That's why you need a lead magnet - a free and compelling offer that your website visitors can't wait to sign up for.

Here's why you should offer a compelling lead magnet to build your email list...

  • Your lead magnet helps convert your website visitors into leads and payment clients
  • Once a prospect is on your email list, you can nurture and communicate with them any time you want
  • Email is the perfect way to build trust and authority with your target audience
  • Your email list is yours to keep - you're not at the mercy of ever-changing social media algorithms
  • Email is still the king of marketing: In a recent research, 59% of respondents said it continues to generate the most ROI for their organisation

In this course, I'll walk you through a step-by-step process to create a compelling and high-converting lead magnet. You will learn...

  • The full list of characteristics your lead magnet must have - don't create any lead magnet before you read these!
  • How to decide which lead magnet format best suits your type of business
  • The little-known secret methods to find the best lead magnet ideas for your target audience that will save you tons of time
  • Tips and resources to help you create and market your high-converting lead magnet

How much is it?

You can start this course for just $7!
What are you waiting for?

Please note: If you live in the EU, VAT will be added to the checkout price. The VAT rate is determined based on a combination of your IP address and billing country.

Course Curriculum

  Section 2: Finding Ideas For Your Lead Magnet
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  Section 3: Creating Your Lead Magnet
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Your instructor for this course

Hi! My name is Mui Tsun and I'm a marketing coach.

My mission: To help online business owners create a crystal-clear marketing message that's easy to understand, so that customers know exactly what you're selling, how you can help them and why working with you is the natural next step.

I've been running my own business since 2001. Back when I first started, I had no idea what I was doing. I've been through the overwhelm, confusion and burnout just like you have. Today, I've built a combined audience of over 13K followers for my business blog, email list and social media channels.

Clients tell me I have a magical way of making complex concepts easy to follow. I hope you'll love what I'm sharing in my online school.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Who is this course for?
This course is for online business owners who want to start building an email list and need help creating a compelling lead magnet that will convert.
I'm new to the world of online business. Will this course help me?
Absolutely! This course will help you create a compelling lead magnet that your target audience will be excited to sign up for. This will help you build an email list. Over time, you can build the "know, like, trust" factor with your subscribers and turn your leads into paying customers.
I don't have a website yet. Shouldn't I do that first?
Now is the perfect time to create a lead magnet! In fact, having a website and not having lead magnet in place is a waste of website traffic because once your web visitors leave your website, you'll have no way to communicating with them again. Having a compelling lead magnet will help you capture those visitors and allow you to build relationship with them over time, and eventually turn them into paying customers.

Sign up for instant access

Please note: If you live in the EU, VAT will be added to the checkout price. The VAT rate is determined based on a combination of your IP address and billing country.