How to Create a High-Converting Lead Magnet
Learn the characteristics of a high-converting lead magnet and how to create one your audience can't wait to download
Know you need a lead magnet to grow your business but have no idea how to create one that your audience will love?
Then this course is for you.
Just in case you don't know what a lead magnet is... it is an irresistible free resource that you give away in exchange for a potential client’s email address to go on your email list. It's also known as an opt-in freebie, opt-in incentive and a few other similar names.
And if you've been in the online space for more than 5 seconds, you'll know that building your email list is vital to the success of your business.
But gone are the days when you can just throw up a form on your website and ask people to sign up to your newsletter!
That's why you need a lead magnet - a free and compelling offer that your website visitors can't wait to sign up for.
Here's why you should offer a compelling lead magnet to build your email list...
- Your lead magnet helps convert your website visitors into leads and payment clients
- Once a prospect is on your email list, you can nurture and communicate with them any time you want
- Email is the perfect way to build trust and authority with your target audience
- Your email list is yours to keep - you're not at the mercy of ever-changing social media algorithms
- Email is still the king of marketing: In a recent research, 59% of respondents said it continues to generate the most ROI for their organisation
In this course, I'll walk you through a step-by-step process to create a compelling and high-converting lead magnet. You will learn...
- The full list of characteristics your lead magnet must have - don't create any lead magnet before you read these!
- How to decide which lead magnet format best suits your type of business
- The little-known secret methods to find the best lead magnet ideas for your target audience that will save you tons of time
- Tips and resources to help you create and market your high-converting lead magnet
Your instructor for this course
Hi! My name is Mui Tsun.
I'm a business and online marketing strategist. I help coaches and consultants grow their online audience, establish authority in their fields and bring in more leads and sales.
After being laid off by the company I worked for when I was 6 months pregnant, I decided to start my own business. I've never looked back since.
Things have not always been plain sailing, however. I've been where you are, trust me... from feeling like I can conquer the world one day, to wanting to give up the next.
Back when I first started, I had no ideas what I was doing. I've been through the overwhelm, confusion and burnout just like you have. But through pure determination and perseverance, I've built a decent following and audience for my business blog, email list and social media channels.
I've researched, read, tried and tested numerous marketing strategies and know what works for each stage of your business. I've been told I have a magical way of making complex concepts easy to follow. I hope you'll love what I'm sharing in my online school.
Mui is amazing! She validates every little step I take. With her help I was able to kick myself into action with a solid plan and just dive right in and do it. Without her, I don't know when I would have finished an entire email course as a lead magnet. Probably next year. Thank you, thank you, thank you, Mui!
- Jessica May Tang
Mui came to me when I was about to give up on my blog! I had been trying to build my blog from scratch but I ended up getting so bogged down in the nitty gritty and the details that I was unable to make any progress. Mui jumped in gave me suggestions as to how to do things better and move forward. Thank you so much Mui!
- Anne-Marie Bell